Welcome to School Counseling. Bob Bednar, author of this site, desires to encourage students to make appropriate and mature decisions for their future, helping them to set and attain high academic and career goals. Counseling in the public school requires an understanding of the nation’s culture and the changing trends of students. A school counselor can be an influential change agent in the local school culture, helping develop a positive school climate where all students are encouraged to discover and maximize their strengths. School counseling activities are not value free. The school counselor must be a continuous learner, yet cognizant of his / her own values and personal identity. Without self assurance and direction, the counselor is not fully effective.